From elegance to green: behavioral economic psychology and ESG strategies in the fashion and luxury business
Franceschini, Ginevra (A.A. 2023/2024) From elegance to green: behavioral economic psychology and ESG strategies in the fashion and luxury business. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 50. [Bachelor's Degree Thesis]
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Abstract/Index
Psychological principles in the fashion and luxury business. Prospect theory. Cognitive biases and heuristics. Expected utility theory and risk behavior: understanding consumer spending. Market behavior: impact of snob, bandwagon, and veblen effects on luxury consumption. Behavioral insights in fashion marketing. Framing effect. Mental accounting. Influence of social proof and authority on brand loyalty and consumer behavior. ESG practices in fashion and luxury. Contextualizing fashion business and luxury within the ESG framework. Strategies for promoting sustainable consumption practices through behavioral economics. Case studies. Gucci and the coexistence of luxury and environmental responsibility.
References
Bibliografia e sitografia: pp. 48-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Dec 2024 15:31 |
| Last Modified: | 11 Dec 2024 15:31 |
| URI: | https://tesi.luiss.it/id/eprint/40600 |
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