The success factors of employer branding in electronic companies: focus on the Apple case
Praticò, Alessandro (A.A. 2023/2024) The success factors of employer branding in electronic companies: focus on the Apple case. Tesi di Laurea in Organizational issues in marketing and sales, Luiss Guido Carli, relatore Mario Baglietto, pp. 71. [Master's Degree Thesis]
|
PDF (Full text)
Download (4MB) | Preview |
Abstract/Index
The strategic role of employer branding and recruitment reputation: internal culture and significant impacts. Employer branding. Recruitment reputation and attractiveness. The organizational change. Internal culture in companies. Hybrid or presence work? The success factoes of employer branding for electronics companies. Employer branding for electronics companies. Market trends. Motivational factors. Identification of key values. The Apple case. Apple company profile. Apple’s employer branding. Working at Apple. Hiring process, feedback and employer branding.
References
Bibliografia: pp. 54-69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Organizational issues in marketing and sales |
| Thesis Supervisor: | Baglietto, Mario |
| Thesis Co-Supervisor: | Iacopino, Valentina |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2024 15:08 |
| Last Modified: | 17 Dec 2024 15:08 |
| URI: | https://tesi.luiss.it/id/eprint/40675 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
