The influence of customer experience on the purchasing decision of luxury customers

Yuan, Youquan (A.A. 2009/2010) The influence of customer experience on the purchasing decision of luxury customers. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 77. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Theoretical background and implications. Research methods. Empirical studies and implications. Empirical studies and implications.

References

Bibliografia: pp. 74-77.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 16 May 2011 10:04
Last Modified: 25 Sep 2018 09:56
URI: https://tesi.luiss.it/id/eprint/4078

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