Enhancing engagement and learning at cultural heritage sites: the impact of gamification strategies based on augmented reality
Ortenzi, Francesca (A.A. 2023/2024) Enhancing engagement and learning at cultural heritage sites: the impact of gamification strategies based on augmented reality. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Literature. Augmented reality in tourism. Gamification. Analyzed constructs. Methodology. Research questions. Survey design. Sample design and data collection. Data analysis. Findings and results. Measurement model. Structural model. Mediation analysis. Discussion.
References
Bibliografia: pp. 54-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2025 11:06 |
| Last Modified: | 08 Jan 2025 11:06 |
| URI: | https://tesi.luiss.it/id/eprint/40785 |
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