Zani, Giulia (A.A. 2023/2024) The influence of empathy on consumer perceptions and behavioral intentions in food crowdfunding campaigns led by women entrepreneurs. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 67. [Master's Degree Thesis]

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Abstract/Index

Food crowdfunding. The phenomenon of crowdfunding. Motivations for crowdfunding participation. Motivations for crowdfunding participation. The determinants of a crowdfunding campaign success. Women crowdfunding. Gender differences in entrepreneurship. The signaling theory. The stereotype content model. Value orientations in crowdfunding: economic and social drivers. The role of empathy. Methodology. Theoretical background. The research model and hypotheses development.

References

Bibliografia: pp. 58-67.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Nasta, Luigi
Thesis Co-Supervisor:	Peruffo, Enzo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	08 Jan 2025 13:03
Last Modified:	08 Jan 2025 13:03
URI:	https://tesi.luiss.it/id/eprint/40793

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