The analysis of luxury hotels in Rome: the current happenings

Squillante, Emilia Edith (A.A. 2023/2024) The analysis of luxury hotels in Rome: the current happenings. Tesi di Laurea in Real estate finance, Luiss Guido Carli, relatore Gaetano Casertano, pp. 85. [Master's Degree Thesis]

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Abstract/Index

The luxury market: past and present. The luxury market: economic dimension and sector dimension. The luxury market: what future? The luxury market in the hotel industry. The hotel sector: an analysis. Luxury hotels: analysis of the dimensions and trends of high-end hotels. The role of key players in the global market. The relevance of branding in the world luxury index hotels. Current panorama of the luxury hotel sector in Rome. Historical context of luxury tourism in Rome. Quantitative analysis of luxury hotels in Rome: a pre- and post-Covid comparison. New openings and investments. Details of the latest openings of luxury hotels in Rome. The impact of new players on the Roman hotel scene and tourism in general. Analysis of investments and involved actors. Strategies, innovation, and luxury: analysis of the new prestigious hotels in Rome. The approach to sustainable luxury and wellbeing as new standards. Innovation in service and customer experiences. Analysis of current challenges and the opportunity for growth and future development. Analysis of current challenges and the opportunity for growth and future development. Case study: "perceptions of luxury: an analysis of high-level hotel service evaluation by consumers".

References

Bibliografia: pp. 83-85.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77)
Chair: Real estate finance
Thesis Supervisor: Casertano, Gaetano
Thesis Co-Supervisor: Bonolis, Paolo
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Jan 2025 16:14
Last Modified: 22 Jan 2025 16:14
URI: https://tesi.luiss.it/id/eprint/40953

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