The luxury grey market: an analysis of consumers’ purchase-related behavior
Viggiani, Giuseppe (A.A. 2023/2024) The luxury grey market: an analysis of consumers’ purchase-related behavior. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 106. [Master's Degree Thesis]
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Abstract/Index
The consumer’s behavior. Introduction to the consumer’s behavior. The psychology behind luxury consumption. Consumption patterns of luxury goods. Post-Covid behavioral evolution. The grey market and the impact on the luxury industry. Introduction to the illegitimate trade. The size of the grey market and its projected growth. The grey markets around the world. Consumers’ behavior towards the grey market. Effects of grey market sales on the consumer market. Focus on the Chinese grey market: the daigou phenomenon. Who are the daigou. The difference between daigou and haitao. The main digital platforms used by daigous. Top selling brands and items. Regulations to tackle the issue.
References
Bibliografia: pp. 95-100. Sitografia: p. 101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 09:49 |
| Last Modified: | 28 Jan 2025 09:49 |
| URI: | https://tesi.luiss.it/id/eprint/41021 |
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