Internationalization of SMEs in the Chinese market: a case study of Monnalisa S.p.a.

Zompetti, Gaia (A.A. 2023/2024) Internationalization of SMEs in the Chinese market: a case study of Monnalisa S.p.a. Tesi di Laurea in International business and management, Luiss Guido Carli, relatore Antonio Majocchi, pp. 92. [Master's Degree Thesis]

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Abstract/Index

From local to global: an insight into SMEs internationalization to China. SMEs: definition and an overview. Internationalization of SMEs to China. Barriers and challenges to SMEs’ internationalization in China. Strategies to overcome the gap of SMEs towards internationalization. The Child wear fashion industry with a focus on the Chinese market. Child wear fashion industry: a definition and its evolution. Main trends in the Child apparel industry. Child wear industry analysis. A focus in the Chinese children’s apparel market. Children luxury apparel consumption in China. Monnalisa S.p.a.: an empirical case study. Research methodology. Company profile. Monnalisa history of internationalization. Monnalsa internationalization toward the Chinese market.

References

Bibliografia: pp. 84-89. Sitografia: pp. 90-92.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: International business and management
Thesis Supervisor: Majocchi, Antonio
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 28 Jan 2025 09:54
Last Modified: 28 Jan 2025 09:54
URI: https://tesi.luiss.it/id/eprint/41022

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