#TreadLightly: cultural appropriation in the age of social media: the ethical, legal and trademark implications for luxury brands
Russo, Veronika (A.A. 2023/2024) #TreadLightly: cultural appropriation in the age of social media: the ethical, legal and trademark implications for luxury brands. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Andrea Parziale, pp. 133. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Cultural appropriation. A glimpse into the past. Navigating cultural appropriation in fashion. Beyond imitation: the art of creative reinterpretation in design. When cultural appropriation in fashion become offensive. The ethics of commodifying cultural elements. The legal landscape of the fashion industry. The protection of folklore through intellectual property tools. Seeking new approaches to preserve tradition in the fashion industry. Trademarks. Luxury fashion and the relationship with trademarks law. Trademarks as intellectual propriety. Trademarks as marketing shortcuts. The history of trademarks and the birth of the registration system. Communication function of trademarks. Trademarks, geographical indications, and other laws in relation to cultural appropriation. When trademarks meet fashion. The importance of expressive applications. Expressive uses’ effects on the fashion industry. Categories of safe expressive uses. Cultural analysis: social insight and artist response. Tarnishing uses. Vague expressive use. Balancing acts: trademark rights vs. Freedom of expression. EU and the freedom to criticize: trademarks as tools of expression. Callating for freedom of expression when in dispute with trade rights. Indirect horizontal effect of article 10 ECHR. The power of unfiltered voices: why non-commercial speech matters. Judging trademark rights grant and revocation in light of freedom of expression. Methodology. Cases. Gucci Balaclava controversy: clothing that alluded to blackface. Racist accessories that mimic the face features of African Americans. The language of hair: unveiling the cultural significance of hairstyles.
References
Bibliografia: pp. 124-133.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Markets, regulations and law |
| Thesis Supervisor: | Parziale, Andrea |
| Thesis Co-Supervisor: | Arnaudo, Luca |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 11:44 |
| Last Modified: | 28 Jan 2025 11:44 |
| URI: | https://tesi.luiss.it/id/eprint/41036 |
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