Dania, Ginevra (A.A. 2023/2024) Unveiling the veil of informational asymmetry: a focus on the impact of the nudge theory on consumers’ decision-making process. Tesi di Laurea in Managerial economics, Luiss Guido Carli, relatore Corrado Pasquali, pp. 81. [Master's Degree Thesis]

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Abstract/Index

Literature review. Informational asymmetry: a look back in the past. The important and multifaceted role of information. Informational asymmetry: a fragmented review. A focus on agency theory. How to avoid market failure: signals. A comparison: signals vs nudges. A focus on the nudge theory. The dark side of nudging. The most known examples of nudges. A deviation towards sensory marketing. Consumer decision making for the best. Methodology. Quantitative research design. Survey development and implementation. Data collection. Data analysis. Limitations and moral considerations.

References

Bibliografia: pp. 75-80.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Managerial economics
Thesis Supervisor:	Pasquali, Corrado
Thesis Co-Supervisor:	Sillari, Giacomo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Jan 2025 16:34
Last Modified:	28 Jan 2025 16:34
URI:	https://tesi.luiss.it/id/eprint/41068

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