Sustainability and innovation in new soccer stadiums: the impact on fan engagement and loyalty
Bianchi, Pierluigi (A.A. 2023/2024) Sustainability and innovation in new soccer stadiums: the impact on fan engagement and loyalty. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Fan engagement in the sports industry. Physical assets and digital assets. Sustainability and innovation in sport. Scale of fan engagement. Theoretical framework. Research methodology and sources used. Structure of data analysis and documents collected. Definition of research objectives. Type of approach used for the research. Research design. Data collection. Research quality. Analysis of the results of the scenarios.
References
Bibliografia: pp. 61-65.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 16:39 |
| Last Modified: | 30 Jan 2025 16:39 |
| URI: | https://tesi.luiss.it/id/eprint/41175 |
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