Beyond the field: the impact of innovative media content on fan engagement and revenues in football teams
Perri, Francesco (A.A. 2023/2024) Beyond the field: the impact of innovative media content on fan engagement and revenues in football teams. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The definition and the theoretical framework of fan engagement. Short-form innovative content: social media platforms. Long-form innovative content: sport documentaries and TV series on Over-thetop platforms. Methodology. Research approach. Research strategy. Research design. Data collection. Data analysis. Research quality. Results. Impact of innovative media content on fan engagement and brand perception. Impact of innovative media content on revenues. Brand strategy and positioning. Challenges and balancing content with authenticity. Future trends and opportunities. Discussion. Answer to the research questions.
References
Bibliografia: pp. 57-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 17:03 |
| Last Modified: | 30 Jan 2025 17:03 |
| URI: | https://tesi.luiss.it/id/eprint/41179 |
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