Design sprints as an accelerant in product lifecycle evolution: a SaaS case study of transitioning from prototype to market-ready product
Goschler, Nicolas (A.A. 2023/2024) Design sprints as an accelerant in product lifecycle evolution: a SaaS case study of transitioning from prototype to market-ready product. Tesi di Laurea in Organizing innovation, Luiss Guido Carli, relatore Ian Paul McCarthy, pp. 113. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical framework and literature review. Principles of product development and evolution in SaaS products. Traditional and agile product development concepts. Traditional models can still be the go-to-development-method. Basic agile principles in modern software development. Design sprints: theory and practice. Methodology. Overview of practical approach. Sample and recruitment. Data collection. Data analysis approach. Case study: ProgressMaker’s first-generation product development. Brief case study background. Contextualising the case within the saas industry. Presentation of interview findings with respect to product development approach in the first product generation. Discussion of the results in the light of the future product development. Results: analysis and findings on design sprint efficacy. Presentation of thematic findings. Integration of findings with theoretical framework. Strategic framework for the application of design sprints at ProgressMaker. Rationale for introducing a new framework. Framework overview and description. Customising the ai-enhanced design sprint lite framework for the case study company.
References
Bibliografia: pp. 71-76.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Organizing innovation |
| Thesis Supervisor: | McCarthy, Ian Paul |
| Thesis Co-Supervisor: | Daood, Antonio |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2025 09:24 |
| Last Modified: | 06 Feb 2025 09:24 |
| URI: | https://tesi.luiss.it/id/eprint/41187 |
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