Comparative analysis of celebrity brands: a case study of rare beauty’s value proposition, mission and vision
Mannato, Carlotta (A.A. 2023/2024) Comparative analysis of celebrity brands: a case study of rare beauty’s value proposition, mission and vision. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Definition of brand. Understanding celebrity brands. Definition of value proposition. Definition of mission and vision statements. Case study of rare beauty. Introduction to rare beauty. Rare beauty’s value proposition: what makes rare beauty different? Rare beauty’s mission and vision: breaking and redefining beauty standards. Strategic insights from rare beauty’s branding approach. A comparative analysis of celebrity brands. Comparison of rare beauty with other celebrity brands.
References
Bibliografia: pp. 40-43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2025 17:00 |
| Last Modified: | 01 Apr 2025 17:00 |
| URI: | https://tesi.luiss.it/id/eprint/41514 |
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