Seyis, Ilsu (A.A. 2023/2024) The impact of management practices and marketing strategies on the success of fashion enterprises: a societal perspective. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 41. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical framework. Resource-based view (RBV) in the fashion industry. Dynamic capabilities and brand equity. Brand equity in the context of RBV. Innovation and sustainability in fashion. Global perspectives on RBV and innovation in fashion. Comparative analysis of resource use and innovation. Management practices in fashion enterprises. Effective management strategies in fashion. Challenges in fashion management. Comparative analysis of success and failure. Marketing strategies in fashion enterprises. Digital marketing and e-commerce in fashion. Brand innovation and consumer behavior. Sustainability and ethical marketing. Comparative analysis of success and failure in marke. Societal impact of management practices and marketing strategies in fashion enterprises. Fashion and sustainability: the environmental imperative. Ethical production and corporate social responsibility (CSR). Social justice and inclusivity in fashion. Consumer activism and brand accountability.

References

Bibliografia: pp. 40-41.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Apr 2025 12:41
Last Modified:	02 Apr 2025 12:41
URI:	https://tesi.luiss.it/id/eprint/41523

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