Corporate social responsibility (CSR) in sports industry
Jovovic, Matija (A.A. 2023/2024) Corporate social responsibility (CSR) in sports industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 33. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
CSR. Definition and concept of Corporate social responsibility (CSR). History and development of CSR in sports. Theoretical frameworks. Stakeholder theory. Social contract theory. Triple bottom line (TBL). Corporate citizenship. CSR initiatives and community engagement. Impact on brand image and fan loyalty. Sponsorship and partnership dynamics. CSR and social issues. Measuring and evaluating the impact of CSR.
References
Bibliografia: p. 30.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Apr 2025 16:16 |
| Last Modified: | 03 Apr 2025 16:16 |
| URI: | https://tesi.luiss.it/id/eprint/41618 |
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