Event management and sports event: the Wimbledon case study as a model of global success

Signoretti, Sveva (A.A. 2023/2024) Event management and sports event: the Wimbledon case study as a model of global success. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 49. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Fundamentals of event management. General overview of events. Classification of types of events. The event project life cycle. Planning the event: the gantt chart. The logistics: kolb's learning cycle. Management of sporting events. Distinctive features and unique characteristics. Evolution of sports facilities into multifunctional entertainment and gathering spaces: examples. The current state of sports facilities in Italy. The role of safety and waste management in ensuring success. From passion to profit: how fan loyalty and betting shape the sports industry. Television rights in sports: from premier league case to grand slams and Formula 1. Sponsorship strategies: analyzing key partnerships in tennis. The Wimbledon case study: a model of global success. Navigating the tennis landscape: the distinct functions of the ITF and ATP. Exploring the tournament: the vision, mission and value proposition. The operational heart: the team behind the scenes. In-depth analysis of the unique management of lawns and marketing strategy. Debentures: a vital source of income. The impact of sponsoring a high-profile tournament like Wimbledon. Wimbledon’s technological evolution: innovations and social media trends. Wimbledon’s media coverage evolution: audience attendance and price money. Distinctive management strategies. Financial performance overview.

References

Bibliografia: pp. 45-49.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 08 Apr 2025 07:42
Last Modified: 08 Apr 2025 07:42
URI: https://tesi.luiss.it/id/eprint/41655

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