Event management and sports event: the Wimbledon case study as a model of global success
Signoretti, Sveva (A.A. 2023/2024) Event management and sports event: the Wimbledon case study as a model of global success. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 49. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Fundamentals of event management. General overview of events. Classification of types of events. The event project life cycle. Planning the event: the gantt chart. The logistics: kolb's learning cycle. Management of sporting events. Distinctive features and unique characteristics. Evolution of sports facilities into multifunctional entertainment and gathering spaces: examples. The current state of sports facilities in Italy. The role of safety and waste management in ensuring success. From passion to profit: how fan loyalty and betting shape the sports industry. Television rights in sports: from premier league case to grand slams and Formula 1. Sponsorship strategies: analyzing key partnerships in tennis. The Wimbledon case study: a model of global success. Navigating the tennis landscape: the distinct functions of the ITF and ATP. Exploring the tournament: the vision, mission and value proposition. The operational heart: the team behind the scenes. In-depth analysis of the unique management of lawns and marketing strategy. Debentures: a vital source of income. The impact of sponsoring a high-profile tournament like Wimbledon. Wimbledon’s technological evolution: innovations and social media trends. Wimbledon’s media coverage evolution: audience attendance and price money. Distinctive management strategies. Financial performance overview.
References
Bibliografia: pp. 45-49.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Apr 2025 07:42 |
| Last Modified: | 08 Apr 2025 07:42 |
| URI: | https://tesi.luiss.it/id/eprint/41655 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
