Gharsellaoui, Ines (A.A. 2023/2024) Unveiling greenwashing strategies: case studies and implications for businesses. Tesi di Laurea in Sustainable strategies for business leaders, Luiss Guido Carli, relatore Riccardo Giovannini, pp. 90. [Master's Degree Thesis]

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Abstract/Index

Literature review. Historical context of greenwashing: early instances and evolution. Csr perspective: relevance of greenwashing. Definitions from the literature and frameworks. A thorough investigation into greenwashing: understanding greenwashing: forms and drivers. Typology of greenwashing. Causes of greenwashing and how it differs from genuine green marketing. Case studies methodology. Research design. Case studies. Undermining brand image. Erosion of trust in sustainability efforts and practices. Financial losses. Legal action. Loosing b2b partners. Understanding legislation against greenwashing: a comprehensive overview.

References

Bibliografia: pp. 84-89.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Sustainable strategies for business leaders
Thesis Supervisor:	Giovannini, Riccardo
Thesis Co-Supervisor:	Boccardelli, Paolo
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	29 Apr 2025 13:56
Last Modified:	29 Apr 2025 13:56
URI:	https://tesi.luiss.it/id/eprint/41904

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