Leveraging sports events to combat grand challenges by integrating social value into sports events marketing: a case study of run Rome the Marathon 2024 and its collaboration with Banco Alimentare Roma
Aka, Eda (A.A. 2023/2024) Leveraging sports events to combat grand challenges by integrating social value into sports events marketing: a case study of run Rome the Marathon 2024 and its collaboration with Banco Alimentare Roma. Tesi di Laurea in Organizing for societal impact, Luiss Guido Carli, relatore Antonio Daood, pp. 98. [Master's Degree Thesis]
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Abstract/Index
Literature review. Sports events. Sustainability. Grand challenges. Social responsibility. Marketing & sports events. Methodology. Hypotheses development. Selection of the sport event. Experiment design. Conducting the experiment. Data analysis and results. Tool selection. Data cleaning & preparation. Descriptive statistics. Hypotheses testing.
References
Bibliografia: pp. 70-88.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Organizing for societal impact |
| Thesis Supervisor: | Daood, Antonio |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 May 2025 08:06 |
| Last Modified: | 06 May 2025 08:06 |
| URI: | https://tesi.luiss.it/id/eprint/41938 |
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