The impact of price competitiveness on brand performance: a comparative analysis of Neoblanc and ACE in Portugal and Italy
Morelli, Elena (A.A. 2023/2024) The impact of price competitiveness on brand performance: a comparative analysis of Neoblanc and ACE in Portugal and Italy. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 91. [Master's Degree Thesis]
|
PDF (Full text)
Download (10MB) | Preview |
Abstract/Index
The role of pricing strategies and price competitiveness for brand performance. Theoretical foundations of price corridors and pricing strategies. Impact on brand performance. Identifying the research gap. Market analysis of the Portuguese and Italian bleach markets. Overview of the bleach market in Portugal. Overview of the bleach market in Italy. Comparative market analysis: Portugal and Italy. Neoblanc and ACE. Comparative analysis: Neoblanc and ACE. Data-driven insights: statistical analysis and implications. Data collection and preparation. Statistical analysis. Research discussion and main findings
References
Bibliografia: pp. 70-74.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Statistics for marketing |
| Thesis Supervisor: | Salate Santone, Francesco |
| Thesis Co-Supervisor: | D'Urso, Pierpaolo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 May 2025 12:05 |
| Last Modified: | 06 May 2025 12:05 |
| URI: | https://tesi.luiss.it/id/eprint/41963 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
