Triggered by trend: the role of social media influencers in FOMO driven impulse buying

Magalotti, Bianca (A.A. 2023/2024) Triggered by trend: the role of social media influencers in FOMO driven impulse buying. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 56. [Master's Degree Thesis]

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Abstract/Index

Problem background. Relevance for theory. Relevance for practice. Problem statement and research question. Research approach and data. Literature review. Methodology. Study overview. Design. Sampling. Analysis. Results. Pre-test. Main study 1. Main study 2. Discussion. Theoretical implications. Practical implications. Limitations of the study. Future research directions.

References

Bibliografia: pp. 41-43.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Statistics for marketing
Thesis Supervisor: Salate Santone, Francesco
Thesis Co-Supervisor: D'Urso, Pierpaolo
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 06 May 2025 12:38
Last Modified: 06 May 2025 12:38
URI: https://tesi.luiss.it/id/eprint/41967

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