What is the best channel strategy for a luxury brand in the digital era?

Pasquali, Livia (A.A. 2023/2024) What is the best channel strategy for a luxury brand in the digital era? Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 66. [Master's Degree Thesis]

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Abstract/Index

Literature review. Digital transformation and impacts on business model canvas. Digital transformation for luxury brands. Focus on the second pillar. Methodology. Empirical results. Interviews. Statistical analysis of the findings. Discussion of data.

References

Bibliografia: pp. 63-65.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Business modeling and planning
Thesis Supervisor: Gliottone, Edmondo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 06 May 2025 12:41
Last Modified: 06 May 2025 12:41
URI: https://tesi.luiss.it/id/eprint/41968

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