Ma, Yifan (A.A. 2023/2024) Optimizing wine tourism in Ningxia: a study of operational and marketing improvements for wineries. Tesi di Laurea in Tourism management, Luiss Guido Carli, relatore Stefano Franco, pp. 92. [Master's Degree Thesis]

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Abstract/Index

Literature review. Definition and theoretical basis of wine tourism. Supply and demand theory analysis of wine tourism. Product development and marketing strategy of wine tourism. Motivation and consumption behavior of wine tourists. Wine tourism festivals and wine routes. Method. Literature analysis. Online questionnaires. Case study. Study ethics and reliability. Study limitations. Results. Wine tourism development status in Ningxia. Case study-Zhihui Yuan Shi Winery. Challenges for wineries tourism. Discussion. Integrate resources and improve tourism support services. Strengthen staff training and focus on specialized services. Explore wine culture and highlight product connotations. Build the O2O platform and focus on brand advantages. Emphasis on wine education to increase wineries openness.

References

Bibliografia. pp. 84-89.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Tourism management
Thesis Supervisor:	Franco, Stefano
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	06 May 2025 15:31
Last Modified:	06 May 2025 15:31
URI:	https://tesi.luiss.it/id/eprint/41987

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