How can a Brown company increase competitiveness through the right sustainable corporate strategy? The case of Shein

Galli, Fabio (A.A. 2023/2024) How can a Brown company increase competitiveness through the right sustainable corporate strategy? The case of Shein. Tesi di Laurea in Sustainable strategies for business leaders, Luiss Guido Carli, relatore Riccardo Giovannini, pp. 92. [Master's Degree Thesis]

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Abstract/Index

The climate change issue. The research gap. The research question. The choice of method. Results expected to be found. Who will benefit from reading this master thesis. New emerging directives in terms of sustainability. The 2030 agenda for sustainable development. ESG regulations. The corporate sustainability reporting directive. The emissions trading system. The carbon border adjustment mechanism. Sustainability and competitive advantage. The concept of sustainability and the relationship with business. Sustainability innovation. The relationship between sustainable innovations and competitiveness. Traditionalist vs revisionist perspectives. Why it is important to implement sustainable innovations. Factors that influence the adoption of sustainable innovations. Theory on how to create a more sustainable business model. Corporate strategy fundamentals. Sustainable development and greenwashing in fast fashion industry. The triple bottom line: balancing profit, people and planet for corporate sustainability. Correlation between corporate strategy and sustainable development. The concept of “materiality”. Circular economy: theoretical overview. The “RESTART” model. Methodology.

References

Bibliografia: pp. 80-91.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Sustainable strategies for business leaders
Thesis Supervisor: Giovannini, Riccardo
Thesis Co-Supervisor: Ahmadpour, Leila
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2025 14:03
Last Modified: 07 May 2025 14:03
URI: https://tesi.luiss.it/id/eprint/42013

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