Ismaili, Klea (A.A. 2023/2024) Impact of embedded CSR strategy on standardization versus localization. Tesi di Laurea in Sustainable strategies for business leaders, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 56. [Master's Degree Thesis]

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Abstract/Index

Aim of the research. Intesa Sanpaolo Group. Gaps in literature. Literature review. The CSR theory. Strategic CSR. Dilemma between standardization and localization. Arguments in favor of localization. CSR maturity model. From strategic CSR to ESG. Sustainable finance. Methodology. Qualitative approach. Interviews. Sampling and selection. CSR approach of multinational companies. Expert interviewees. Common vision vs adoptable roadmap. Brand value vs increased requirements. Rich source of data vs data translation. Upward harmonization vs fine-tune adjustments. CSR vs ESG. Countries within and outside the EU. Market leaders in sustainability.Understanding the findings in relation to the research question. Comparison with previous research.

References

Bibliografia: pp. 48-51.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77)
Chair:	Sustainable strategies for business leaders
Thesis Supervisor:	Jell-Ojobor, Maria
Thesis Co-Supervisor:	Silveira Reis, Rosana
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	08 May 2025 15:21
Last Modified:	08 May 2025 15:21
URI:	https://tesi.luiss.it/id/eprint/42078

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