Decarbonizing luxury: assessing the effect on consumer willingness to pay in the luxury sports car industry
De Stauber, Federico (A.A. 2023/2024) Decarbonizing luxury: assessing the effect on consumer willingness to pay in the luxury sports car industry. Tesi di Laurea in Management of innovation, Luiss Guido Carli, relatore Giovanni Valentini, pp. 91. [Master's Degree Thesis]
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Abstract/Index
The Italian car market. European market overview. Italian passenger cars industry. Legislation in the automotive industry. Market trends: sustainability and innovation. Competitive landscape. The luxury car market. Willingness to pay (WTP). Purchase motivations for automobiles. Motivation for luxury consumption. Motivations for sustainable consumption. Influence of electric vehicles on luxury consumption and willingness to pay. Purchase of luxury and sustainable luxury automobiles. Experimental research. Methodological approach. Experimental results.
References
Bibliografia: pp. 80-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Management of innovation |
| Thesis Supervisor: | Valentini, Giovanni |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 May 2025 12:45 |
| Last Modified: | 14 May 2025 12:45 |
| URI: | https://tesi.luiss.it/id/eprint/42097 |
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