Should luxury brands allow reviews on e-commerce websites? Measuring the effect of user-generated reviews presence on consumers’ appeal of luxury products
Adler, Gabrielle (A.A. 2023/2024) Should luxury brands allow reviews on e-commerce websites? Measuring the effect of user-generated reviews presence on consumers’ appeal of luxury products. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 57. [Master's Degree Thesis]
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Abstract/Index
Literature review. User-generated ratings and reviews (UGRs). Consumers’ luxury value perceptions. Methodology. Research design. Target group. Manipulation check. Research design of the manipulation check. Results of the manipulation check. Discussions of the manipulation check. Main experiment. Research design of the main experiment. Results of the main experiment. Discussions of the main experiment.
References
Bibliografia: pp. 48-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2025 09:33 |
| Last Modified: | 15 May 2025 09:33 |
| URI: | https://tesi.luiss.it/id/eprint/42128 |
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