Understanding consumer preferences and behaviour in the Italian market: how did the Covid pandemic and inflation impact purchase decisions and shopping habits?

Dinatale, Giulio (A.A. 2023/2024) Understanding consumer preferences and behaviour in the Italian market: how did the Covid pandemic and inflation impact purchase decisions and shopping habits? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 47. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (926kB) | Request a copy

Abstract/Index

Contextual background. Recent crises. Consumer behaviour. The Italian landscape. Methodology. Data collection. Data analysis. Research insights. Research insights based on “age”. Research insights based on “level of education”. Discussion and implications. Changes in purchasing channels. Drivers and preferences influencing purchasing decisions. Shifts in purchase frequency and planning. New priorities.

References

Bibliografia. pp. 40-46.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Fiori, Giovanni
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2025 12:26
Last Modified: 15 May 2025 12:26
URI: https://tesi.luiss.it/id/eprint/42137

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item