Alecci, Mariasofia (A.A. 2023/2024) The impact of growth strategies on long-term competitive advantage: a comparative analysis of companies in the beauty industry. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 102. [Master's Degree Thesis]

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Abstract/Index

The global beauty industry-an overview. History of beauty. Analyzing the market landscape. The competitive environment. Current and future trends and social media. Strategies for acquiring competitive resources: build, borrow or buy. The theoretical framework. Internal development: building resources from within. Strategic alliances: borrowing through contractual and equity alliances. Acquisitions: integrating external firms for strategic growth. Contextualization of the problem and case study design. Context of the problem. Comparative analysis of build, borrow and buy strategies. Long-term financial and growth performance analysis. Performance relative to industry benchmarks. Key findings.

References

Bibliografia: pp. 94-101.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Nasta, Luigi
Thesis Co-Supervisor:	Peruffo, Enzo
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	22 May 2025 09:59
Last Modified:	22 May 2025 09:59
URI:	https://tesi.luiss.it/id/eprint/42194

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