Uncovering Generation Z consumer trends in the spirits industry: insights into data analysis tools and emerging technologies

Dreux-Binder, Mathilde (A.A. 2023/2024) Uncovering Generation Z consumer trends in the spirits industry: insights into data analysis tools and emerging technologies. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 125. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. The complex and dynamic landscape of consumer behaviour in the spirits industry. Data: a goldmine for decoding consumer trends. Literature review. Methodology. Research results. Pernod Ricard, a consumer and data-driven approach. Diagnosis: impact of a data-driven approach on adressing Gen Z consumer trends.

References

Bibliografia: pp. 87-91.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Vitali, Luca
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Jun 2025 12:45
Last Modified: 05 Jun 2025 12:45
URI: https://tesi.luiss.it/id/eprint/42302

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