Uncovering Generation Z consumer trends in the spirits industry: insights into data analysis tools and emerging technologies
Dreux-Binder, Mathilde (A.A. 2023/2024) Uncovering Generation Z consumer trends in the spirits industry: insights into data analysis tools and emerging technologies. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 125. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The complex and dynamic landscape of consumer behaviour in the spirits industry. Data: a goldmine for decoding consumer trends. Literature review. Methodology. Research results. Pernod Ricard, a consumer and data-driven approach. Diagnosis: impact of a data-driven approach on adressing Gen Z consumer trends.
References
Bibliografia: pp. 87-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Vitali, Luca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2025 12:45 |
| Last Modified: | 05 Jun 2025 12:45 |
| URI: | https://tesi.luiss.it/id/eprint/42302 |
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