Sport: the new luxury opportunity?
Mizutani, Eva-Kumiko (A.A. 2023/2024) Sport: the new luxury opportunity? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 62. [Master's Degree Thesis]
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Abstract/Index
The luxury fashion industry. Brand extension. Brand perception. Why luxury fashion brands are extending into the sports industry. Different brand expansion strategies and their risk. Methodology. Research strategy. Research design. Research process & data collection. Results & discussion. Respondent’s portrait–demographic data. Attitude towards luxury fashion and sports brands. Hypothesis testing. Additional hypothesis raised after the exploratory question results
References
Bibliografia: pp. 54-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jun 2025 12:39 |
| Last Modified: | 09 Jun 2025 12:39 |
| URI: | https://tesi.luiss.it/id/eprint/42354 |
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