Sharps, Elisa (A.A. 2023/2024) From pixel to politics: decoding the role of memes in contemporary political dynamics: a study of the impact of memetic culture on public opinion. Tesi di Laurea in Governance of digital markets and technologies in Europe, Luiss Guido Carli, relatore Jose Carlos Mariategui Ezeta, pp. 37. [Master's Degree Thesis]

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Abstract/Index

The meme-ified world of politics. Literature review: exploring the memetic landscape. Defining memes. The political significance of internet memes. Theoretical foundations and research approach: investigating the effect of political internet memes. Theoretical framework: echo chambers and reinforcement theory. Assessing the impact on public opinion: research design & methodology. Hypotheses. Case study: the power of eric Zemmour’s memes in French politics. “ben voyons!” And “oh, comme c’est bizarre!”: the viral vocabulary of far-right politics. Results of social media listening analysis. Discussion. Analysis of eric Zemmour’s political memes: audience insights. Addressing polarization: the role of social media platforms and government regulation.

References

Bibliografia: pp. 28-33.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Corso di Laurea magistrale in Policies and Governance in Europe, lingua inglese (LM-62)
Chair:	Governance of digital markets and technologies in Europe
Thesis Supervisor:	Mariategui Ezeta, Jose Carlos
Thesis Co-Supervisor:	Alaimo, Cristina
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Jun 2025 14:26
Last Modified:	09 Jun 2025 14:26
URI:	https://tesi.luiss.it/id/eprint/42367

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