Carlucci, Gabriele (A.A. 2023/2024) Brand valuation: methodologies and Ferrari case study. Tesi di Laurea in Financial reporting and performance measurement, Luiss Guido Carli, relatore Lucia Pierini, pp. 74. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

What is a brand? Intangible assets: IAS 38. The definition of brand. Brand equity and brand value. Explanation of major brand valuation methods. The importance and challenges of brand valuation. Historical costs of creation method. Replacement cost method. Transaction multiples method. Royalty relief method. Price premium method. Gross margin comparison method. Demand driver/brand strength method. Analysis of the brand value of Ferrari. Ferrari overview. Ferrari SWOT analysis. Ferrari brand valuation according to leading brand consulting firms. Hypotheses for the valuation of the Ferrari brand. Application of the historical costs of creation method. Application of the replacement cost method. Comparable company: Lotus. Application of the margin comparison method. Application of the royalty relief method. Analysis and comparison of results. Comparative analysis of the results obtained. The debate on recognizing internally generated brands. Brand value and share price. How brand impacts stock price. Ferrari's brand value using PEG ratio analysis. Ferrari's IPO: the power of brand value.

References

Bibliografia: pp. 69-72. Sitografia: pp. 73-74.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Financial reporting and performance measurement
Thesis Supervisor:	Pierini, Lucia
Thesis Co-Supervisor:	Paolone, Francesco
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Jun 2025 15:16
Last Modified:	09 Jun 2025 15:16
URI:	https://tesi.luiss.it/id/eprint/42370

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