The impact of media and social media on stock market reactions to CSR scandals
Rabino, Tommaso (A.A. 2023/2024) The impact of media and social media on stock market reactions to CSR scandals. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 83. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Problem background. Problem statement and research questions. Academic relevance. Managerial relevance. Study boundaries. Theoretical background and conceptual model. Effect of media news sentiment on cumulative abnormal returns. Effect of company social media sentiment and presence on cumulative abnormal returns. Conceptual model summary. Methodology. Sampling methodology. Cumulative abnormal return of stock. Media news sentiment. Company social media sentiment. Company social media presence. Data analysis. Results. Descriptive statistics and exploratory data analysis. Model fit. Regression assumptions test. Hypothesis testing.
References
Bibliografia: pp. 48-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Statistics for marketing |
| Thesis Supervisor: | Salate Santone, Francesco |
| Thesis Co-Supervisor: | D'Urso, Pierpaolo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jun 2025 08:42 |
| Last Modified: | 10 Jun 2025 08:42 |
| URI: | https://tesi.luiss.it/id/eprint/42392 |
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