The impact of nudges on sustainable fashion: shaping consumers’ purchasing decisions or boosting brand reputation
Bartocci, Ludovica (A.A. 2023/2024) The impact of nudges on sustainable fashion: shaping consumers’ purchasing decisions or boosting brand reputation. Tesi di Laurea in Managerial economics, Luiss Guido Carli, relatore Corrado Pasquali, pp. 71. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The concept of sustainability. The phenomenon of fashion. Sustainable fashion: merging fashion and sustainability. A look at nudge theory. Application of nudge theory in the fashion industry. Examples of nudges for sustainable fashion. Consumer behaviour towards sustainable fashion. Sustainability and brand reputation. Methodology. Introduction and research design. Data collection. Data analysis. Results and discussion.
References
Bibliografia: pp. 62-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Managerial economics |
| Thesis Supervisor: | Pasquali, Corrado |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jun 2025 08:52 |
| Last Modified: | 10 Jun 2025 08:52 |
| URI: | https://tesi.luiss.it/id/eprint/42394 |
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