Buha, Mia (A.A. 2023/2024) Entrepreneurship in the cosmetics industries. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 40. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Definition of entrepreneurship. Importance of the cosmetic industry. Cosmetic industry. Market overview. Key trends in the industry. The impact of globalization on the cosmetics industry. Start-ups in the field of cosmetics. Definition of a start-up. Examples of successful cosmetic brands. The model of direct sales to consumers. Innovations in cosmetics. Technology in cosmetics. "Pure beauty" trend. Female entrepreneurship in the cosmetics industry. The role of women as entrepreneurs. Challenges faced by women entrepreneurs. Inclusivity and diversity in cosmetics.

References

Bibliografia: p. 39.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2023/2024
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Jun 2025 10:19
Last Modified:	24 Jun 2025 10:19
URI:	https://tesi.luiss.it/id/eprint/42600

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