Il proximity marketing

Piunti, Marialisa (A.A. 2009/2010) Il proximity marketing. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 126. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Verso nuove forme di advertising. Mobile business: i telefoni cellulari. Mobile advertising. Marketing e multicanalità. Il marketing di prossimità. Il bluetooth. Abstract. Aree di business. Strategie di mercato. Piano economico-finanziario. Aspetti ambientali.

References

Bibliografia: pp. 124-126.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Economia e gestione delle imprese
Thesis Supervisor: Caroli, Matteo Giuliano
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 18 May 2011 15:12
Last Modified: 30 Aug 2018 13:38
URI: https://tesi.luiss.it/id/eprint/4262

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