Effectiveness of bundling for increasing perceived value in digital subscription markets
Arrivabene, Francesco (A.A. 2023/2024) Effectiveness of bundling for increasing perceived value in digital subscription markets. Tesi di Laurea in Microeconomics, Luiss Guido Carli, relatore Matteo Escude, pp. 40. [Bachelor's Degree Thesis]
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Abstract/Index
Methodology. Foundations of bundling. Theoretical foundations. Economic foundations. Bundling concepts and typologies. Bundling in digital markets. Bundling in the SVoD market. Netflix: effective bundling in digital markets. SVoD bundling with telecommunications and cable TV. Potential risks. Feature fatigue. Psychological ownership. Regulatory and legal scrutiny.
References
Bibliografia: pp. 33-36.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Microeconomics |
| Thesis Supervisor: | Escude, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Jun 2025 15:18 |
| Last Modified: | 24 Jun 2025 15:18 |
| URI: | https://tesi.luiss.it/id/eprint/42632 |
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