Rebranding and strategic renewal: analysis of the impact of rebranding Juventus S.p.a.: on corporate performance and brand perception at the global level
Di Palma, Francesco (A.A. 2023/2024) Rebranding and strategic renewal: analysis of the impact of rebranding Juventus S.p.a.: on corporate performance and brand perception at the global level. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Alessandro Zattoni, pp. 59. [Master's Degree Thesis]
|
PDF (Full text)
Download (718kB) | Preview |
Abstract/Index
Rebranding: a strategic catalyst for transformation and innovation. Motivations for rebranding. Rebranding as a vehicle for strategic innovation. The pros and cons of rebranding. The Juventus case. The background for the rebranding. Rebranding motivations. Rebranding initiatives. Criticisms and petitions against the rebranding. Rebranding possibilities based on the Juventus approach. Strategic shortcomings and key problems. Empirical analysis. Future prospects. Empirical analysis. Methodology. Relevance of financial data. Interviews and rebranding satisfaction: a qualitative approach. Synergies and interactions between quantitative and qualitative data. The value add of integration. Challenges to face. Future outlook and proposition of strategy.
References
Bibliografia: pp. 58-59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Zattoni, Alessandro |
| Thesis Co-Supervisor: | Arduino, Francesca Romana |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Jul 2025 13:23 |
| Last Modified: | 01 Jul 2025 13:23 |
| URI: | https://tesi.luiss.it/id/eprint/42684 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
