Kesselman, Ingrid (A.A. 2023/2024) From underdog to leader: combining strategies to rapidly succeed in an oligopoly: the case of Hybe Corporation. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 96. [Master's Degree Thesis]

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Abstract/Index

The K-pop industry. Hybe Corporation. Big hit and Hybe in the K-pop business environment. Big hit entertainment in 2010. Hybe corporation in 2024. An analysis of big hit’s and Hybe’s corporate strategy. Diversification strategies. Integration strategies. Expansion strategies. Partnership strategies. Market positioning. Impact and contributions to fan engagement and loyalty. Impact and contributions to gains in market share and corporate growth.

References

Bibliografia: pp. 70-94.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Nasta, Luigi
Thesis Co-Supervisor:	Peruffo, Enzo
Academic Year:	2023/2024
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	03 Jul 2025 13:34
Last Modified:	03 Jul 2025 13:34
URI:	https://tesi.luiss.it/id/eprint/42757

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