E-commerce as a growth driver for companies: marketplace vs direct online channel in the baby segment
Manoni, Mattia (A.A. 2023/2024) E-commerce as a growth driver for companies: marketplace vs direct online channel in the baby segment. Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 56. [Master's Degree Thesis]
![]() |
PDF (Full text)
Restricted to Registered users only Download (1MB) | Request a copy |
Abstract/Index
Literature review. From origin to innovation: e-commerce as a driver of change. Multiple strategies and implications: marketplace & e-commerce we site. The baby segment market paradox: fewer births, higher spending. Methodology. Results. Discussion.
References
Bibliografia: pp. 54-55.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
Chair: | Business modeling and planning |
Thesis Supervisor: | Gliottone, Edmondo |
Thesis Co-Supervisor: | Iacovone, Donato |
Academic Year: | 2023/2024 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 10 Jul 2025 12:47 |
Last Modified: | 10 Jul 2025 12:47 |
URI: | https://tesi.luiss.it/id/eprint/42880 |
Downloads
Downloads per month over past year
Repository Staff Only
![]() |
View Item |