E-commerce as a growth driver for companies: marketplace vs direct online channel in the baby segment
Manoni, Mattia (A.A. 2023/2024) E-commerce as a growth driver for companies: marketplace vs direct online channel in the baby segment. Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 56. [Master's Degree Thesis]
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Abstract/Index
Literature review. From origin to innovation: e-commerce as a driver of change. Multiple strategies and implications: marketplace & e-commerce we site. The baby segment market paradox: fewer births, higher spending. Methodology. Results. Discussion.
References
Bibliografia: pp. 54-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Business modeling and planning |
| Thesis Supervisor: | Gliottone, Edmondo |
| Thesis Co-Supervisor: | Iacovone, Donato |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jul 2025 12:47 |
| Last Modified: | 10 Jul 2025 12:47 |
| URI: | https://tesi.luiss.it/id/eprint/42880 |
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