E-commerce as a growth driver for companies: marketplace vs direct online channel in the baby segment

Manoni, Mattia (A.A. 2023/2024) E-commerce as a growth driver for companies: marketplace vs direct online channel in the baby segment. Tesi di Laurea in Business modeling and planning, Luiss Guido Carli, relatore Edmondo Gliottone, pp. 56. [Master's Degree Thesis]

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Abstract/Index

Literature review. From origin to innovation: e-commerce as a driver of change. Multiple strategies and implications: marketplace & e-commerce we site. The baby segment market paradox: fewer births, higher spending. Methodology. Results. Discussion.

References

Bibliografia: pp. 54-55.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Business modeling and planning
Thesis Supervisor: Gliottone, Edmondo
Thesis Co-Supervisor: Iacovone, Donato
Academic Year: 2023/2024
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 10 Jul 2025 12:47
Last Modified: 10 Jul 2025 12:47
URI: https://tesi.luiss.it/id/eprint/42880

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