De Roma, Leonardo (A.A. 2023/2024) The creator economy: a deep dive in the market and reddit valuation. Tesi di Laurea in M&A and investment banking, Luiss Guido Carli, relatore Luigi De Vecchi, pp. 125. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

What is the creator economy? A brief historical background. Who are the creators. Types of platforms. Other stakeholders in the creator economy. The metaverse and how it fits into the creator economy. How is the creator economy geographically distributed? How to categorize the creator economy industry and how big is the market? The reddit vocabulary. What is reddit? Reddit’s business model. Why do users choose reddit? Why do advertisers come to reddit? What’s the edge? Advertiser success stories. How does reddit intend to grow users, advertisers and engagement? An overview of current strategy. Overview of main competitors. The future of the reddit platform and forward-looking monetization strategies. Key risks to the business. Cases overview. Drafting the consensus. Assumptions overview. Discussing NOLs and tax implications. Calculating the WACC. The mid-year convention. Multiples analysis and exit multiple considerations. Deriving enterprise value. M&A opportunities.

References

Bibliografia: pp. 122-125.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77)
Chair:	M&A and investment banking
Thesis Supervisor:	De Vecchi, Luigi
Thesis Co-Supervisor:	Salvati, Andrea
Academic Year:	2023/2024
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Jul 2025 14:51
Last Modified:	16 Jul 2025 14:51
URI:	https://tesi.luiss.it/id/eprint/42938

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