From overtourism to regenerative tourism: a marketing approach for destination resilience
Luzzi, Andrea (A.A. 2023/2024) From overtourism to regenerative tourism: a marketing approach for destination resilience. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 85. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Understanding overtourism and its impacts. Background and context. Definition and evolution of overtourism. Causes and drivers of overtourism. Impacts of overtourism. The emergence of regenerative tourism. From sustainability to regeneration. Principles of regenerative tourism. Benefits of regenerative tourism. Marketing in tourism management. Sustainable tourism marketing vs. regenerative tourism marketing. Key marketing strategies. Transitioning from overtourism to regenerative tourism. Methodology. Case studies. Survey. Results.
References
Bibliografia: pp. 79-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics & consumption theories |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jul 2025 07:40 |
| Last Modified: | 17 Jul 2025 07:40 |
| URI: | https://tesi.luiss.it/id/eprint/42947 |
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