Artificial intelligence in digital marketing and customer relations: strategies and applications in the rental sector-WAYSì
Faragalli Serroni, Cristiano (A.A. 2024/2025) Artificial intelligence in digital marketing and customer relations: strategies and applications in the rental sector-WAYSì. Tesi di Laurea in Artificial intelligence & digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 72. [Master's Degree Thesis]
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Abstract/Index
Artificial intelligence and digital marketing: principles and technologies. AI as a transformative tool in digital marketing. The role of ai in the digital transformation of marketing. Core technologies in ai marketing. AI and sales support. AI and customer experience in the long-term rental sector. Customer experience as a strategic driver. Personalization through AI. Sentiment analysis and feedback management. AI in customer relationship and negotiation automation. Case studies in the mobility sector. Case study: WAYSì Mobility and ai integration. Introduction to WAYSì Mobility. Digital marketing strategy at WAYSì. Use of artificial intelligence in customer experience. AI for sales enablement and negotiation. Future strategic developments. Author’s perspective: proposed ai innovations for WAYSì.
References
Bibliografi: pp. 67-68. Sitografia: p. 69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Artificial intelligence & digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Sep 2025 10:39 |
| Last Modified: | 11 Sep 2025 10:39 |
| URI: | https://tesi.luiss.it/id/eprint/43139 |
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