Ferro, Andrea (A.A. 2024/2025) ESG communication and reputational risk in luxury automotive brands: a double-edged sword. Tesi di Laurea in Corporate governance and sustainability, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 89. [Master's Degree Thesis]

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Abstract/Index

Theoretical foundations. The role of ESG communication. Greenwashing and reputational risks. Research design. Data sources and sampling strategy. Qualitative and quantitative analysis. Methodological validation. ESG communication analysis. ESG quantitative data analysis. Public perception and sentiment analysis. Interpretation of findings. Key factors for eSective ESG communication. Greenwashing risks and reputational failures.

References

Bibliografia: pp. 81-83.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Corporate governance and sustainability
Thesis Supervisor:	Arduino, Francesca Romana
Thesis Co-Supervisor:	Zattoni, Alessandro
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Sep 2025 12:27
Last Modified:	11 Sep 2025 12:27
URI:	https://tesi.luiss.it/id/eprint/43144

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