Iradukunda, Marie Dominique (A.A. 2024/2025) Artificial intelligence and sustainable digital marketing: the case of Rwanda coffee production industry. Tesi di Laurea in Artificial intelligence & digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 63. [Master's Degree Thesis]

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Abstract/Index

Context of the study. Literature review. AI applications in agriculture and supply chain optimization. Artificial intelligence in digital marketing. Integration of AI in sustainable marketing strategies. Digital transformation in the coffee production industry. The Rwandan coffee production industry: history and contemporary issues. Sustainable digital marketing in the coffee industry*sustainable digital marketing practices. Case studies of AI-driven marketing in coffee-producing countries. Barriers to AI adoption in emerging markets. Research methodology. Research design and approach. Sample selection and recruitment. Data collection procedures. Data analysis. Reliability and validity. Ethical considerations. Findings and discussions. Thematic analysis of AI adoption in sustainable digital marketing. Challenges and barriers to AI integration. Comparative analysis with existing literature. Practical implications for Rwanda’s coffee industry. Policy recommendations for sustainable AI integration.

References

Bibliografia: pp. 52-60.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Data Science e Management (LM-91)
Chair:	Artificial intelligence & digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Morandini, Lorenza
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Sep 2025 12:43
Last Modified:	11 Sep 2025 12:43
URI:	https://tesi.luiss.it/id/eprint/43147

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