The impact of female empowerment advertising on purchase intention and word-of-mouth
Chen, Yulan (A.A. 2024/2025) The impact of female empowerment advertising on purchase intention and word-of-mouth. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Andrea Pelaez Martinez, pp. 127. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Concepts related to female empowerment advertising. Perceived value. Purchase intention. Word-of-mouth. Research discussion. Research model and design. Research hypotheses and model construction. Research method and design. Data processing and empirical analysis. Descriptive statistical analysis. Reliability and validity analysis. Hypothesis testing. The impact mechanism of female empowerment advertising on purchase intentions.
References
Bibliografia: pp. 103-108.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Pelaez Martinez, Andrea |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Sep 2025 14:22 |
| Last Modified: | 11 Sep 2025 14:22 |
| URI: | https://tesi.luiss.it/id/eprint/43154 |
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