De Luca, Giulia (A.A. 2024/2025) An analysis of employer and corporate branding within reputation crises events: assessing influencing factors on resilience and rebuilding. Tesi di Laurea in Organizational issues in marketing and sales, Luiss Guido Carli, relatore Mario Baglietto, pp. 83. [Master's Degree Thesis]

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Abstract/Index

Introduction and contextual foundation of the study. Literature review and theoretical foundations for branding and crisis management. Literature review and theoretical framework. Development of research gap and addressing research questions. Hypotheses and theory development. The role of employer branding in crisis management. The role of corporate branding in crisis management. The importance of company type in employer-corporate branding alignment. Examination of business resilience and rebuilding strategies. Methodology, data collection and analysis procedures. Research methodology and data analysis. Research design. Data collection and questionnaire composition. Pre-test development and outcomes. Main study and analyses. Evaluating findings and advancing branding in crisis contexts. Practical insights: case studies of brand alignment in reputational crises.

References

Bibliografia: pp. 75-82.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Organizational issues in marketing and sales
Thesis Supervisor:	Baglietto, Mario
Thesis Co-Supervisor:	Raviele, Nicoletta
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Sep 2025 07:38
Last Modified:	16 Sep 2025 07:38
URI:	https://tesi.luiss.it/id/eprint/43169

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