The impact of AI-based recruitment systems on employer branding: the role of candidates’ aversion to AI technology
Esposito, Gaia Claudia (A.A. 2024/2025) The impact of AI-based recruitment systems on employer branding: the role of candidates’ aversion to AI technology. Tesi di Laurea in Organizational issues in marketing and sales, Luiss Guido Carli, relatore Mario Baglietto, pp. 67. [Master's Degree Thesis]
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Abstract/Index
The role of AI in recruitment and employer branding. The evolution of human resource management. Employer branding and its determinants. A new way to recruit talents: AI based recruitment. Candidates’ aversion to AI in hiring processes. Different perspectives on AI. The risk of employer reputation damage. Research question introduction. Research methodology and empirical analysis. Study design and data collection. Research design. Measurement of variables. How does AI recruitment affect companies? Practical recommendations for companies. Balancing AI efficiency and human-centric approaches. Limitations and future research directions.
References
Bibliografia: pp. 57-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Organizational issues in marketing and sales |
| Thesis Supervisor: | Baglietto, Mario |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Sep 2025 07:57 |
| Last Modified: | 16 Sep 2025 07:57 |
| URI: | https://tesi.luiss.it/id/eprint/43171 |
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