Borgonovo, Edoardo (A.A. 2024/2025) Regulation and competitive advantage: the case of Apple and the impact of app tracking transparency on the digital market. Tesi di Laurea in Corporate law & risk management, Luiss Guido Carli, relatore Andrea Palazzolo, pp. 120. [Master's Degree Thesis]

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Abstract/Index

The evolution of privacy regulation and big tech. Apple’s app tracking transparency: genesis and functioning. Strategic implications of ATT for digital business models. Apple’s strategic use of privacy and ATT. Apple's historical commitment to privacy. The ripple effects of ATT on the digital advertising ecosystem. Strategic expansion and regulatory insights. Revenue impacts and resilience in the post-ATT era. Strategic responses to ATT: a comparative analysis. Strategic leverage and institutional dynamics. From privacy to power: strategic lessons from the ATT case. Strategic outcomes of ATT in digital advertising. Research limitations and future directions. Managerial implications and policy recommendations.

References

Bibliografia: pp. 104-117.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77)
Chair:	Corporate law & risk management
Thesis Supervisor:	Palazzolo, Andrea
Thesis Co-Supervisor:	McCarthy, Ian Paul
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Sep 2025 11:00
Last Modified:	16 Sep 2025 11:00
URI:	https://tesi.luiss.it/id/eprint/43189

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